Businesswomen know passion and perseverance like the back of their hand, and they make defying stereotypes look like a walk in the park. News flash: it isn’t.
We partnered with Marvel to kick off the release of Black Panther: Wakanda Forever by spotlighting real-life heroes: small business owners nationwide. These entrepreneurs aren’t just unapologetic about their success; they’re downright badass.
Clio Gold
ANA B2 Gold
The campaign earned 573.4M+ media impressions, 17M+ social media impressions, and hosted local small business owners, HBCU students/representatives, and youth groups across 13 exclusive screenings.
GCDs: Ethan Schmidt + Pebble Goh
CDs: Ryan Barrett + Reto Otterli + Chris Serafino
ACDs: JC Ferrer + Paul Boupha
CW/AD: Me + TJ Wehrley
We featured multiple small business owners on our social channels, showing that there are superheroes setting the example in all of our communities.