Businesswomen know passion and perseverance like the back of their hand, and they make defying stereotypes look like a walk in the park. News flash: it isn’t.
We partnered with Marvel to kick off the release of Black Panther: Wakanda Forever by spotlighting real-life heroes: small business owners nationwide. These entrepreneurs aren’t just unapologetic about their success; they’re downright badass.
Clio Gold
ANA B2 Gold
The campaign earned 573.4M+ media impressions, 17M+ social media impressions, and hosted local small business owners, HBCU students/representatives, and youth groups across 13 exclusive screenings.
We featured multiple small business owners on our social channels, showing that there are superheroes setting the example in all of our communities.
GCDs: Ethan Schmidt + Pebble Goh
CDs: Ryan Barrett + Reto Otterli + Chris Serafino
ACDs: JC Ferrer + Paul Boupha
CW/AD: Me + TJ Wehrley