MASTERCARD x SZA
Force of Nature
Mastercard wanted to spread the word of their mission to plant 100 million trees. So, we took over an entire commercial break during the GRAMMYs and teamed up with SZA to make an ad that didn't feel like one. No detail was spared. From the insane set design (created by Human Person) to the seeds worn on SZA (which fans were able to enter to win on her IG), to the absolute banger of a song she debuted.
& this is the best post of the night <3